The £35 million spent by Arsenal to sign Alexis Sanchez was the second highest transfer fee in the club's history, but they could easily double their money if they decide to cash in on their star player.
The Real Madrid rumours have continued to grow over the last few weeks and the Spanish giants are known for their tendency to chase the flavour of the month.
And Alexis is exactly that right now. His goal in Saturday’s 3-0 win at Watford meant the Chilean has now scored 10 in his last six matches for club and country and he is in red-hot form.
If Arsenal chiefs have any foresight, they will sit down with Alexis's representatives to discuss a new contract before one of the European giants turns his head. The Gunners need to show just how much they value their showstopper.
The 26-year-old has already played for Barcelona, so at least they can be ruled out as potential suitors, but he could comfortably earn more money at another club.
Alexis is paid £130,000-a-week - nothing to sniff at - on the deal he signed when he joined Arsenal, which runs until 2019.
Only Mesut Ozil earns more than Alexis but his market rate must surely be closer to £200,000-a-week, especially when you consider that Wayne Rooney pockets a weekly salary of £300,000.
Alexis was below his best for much of 2015 as fatigue seemed to catch up with him, but he is now in the kind of form that makes Arsenal genuine title contenders.
It is probably too much to ask him to dig the Gunners out of the hole they have dug themselves in Europe with defeats in their first two games and back-to-back fixtures against Bayern Munich to come.
Arsenal legend Thierry Henry told Goal in the summer that the club did not need to sign a Galactico because they have Alexis.
"We obviously have to add a few but we have a special player already in Alexis Sanchez," Henry said.
"Alexis needs to settle a bit. He already had an amazing season but I expect him to be better next year. If he can stay injury free, he is that guy who can fire you to win the league."
It looks like Henry was right. Alexis scored 25 goals in his debut season for Arsenal - but he is playing even better at the moment.
And that won't have escaped the attention of the richest and most famous clubs in the world, whether Real Madrid, Manchester City or Paris Saint-Germain.
Alexis is the kind of player that can inspire a side to the title.
Arsenal must recognise that and offer him a lucrative new deal before the whispers over his future grow into something much louder.
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